Sunday, March 28, 2021

Update: Math for journalists

Math for journalists

Update: It takes 459 subscribers at a typical $10 a month to support one reporter earning national average of $55,000 a year in salary plus benefits. (Nice work if you can get it.)

Here are comparisons of revenue needed to pay for one reporter or photographer at a local print, digital or broadcast news outlet:

  • 459 subscribers paying $10 a month
  • 19 full-page newspaper ads @ $3,000.
  • 55 thirty-second spots on local TV news @ $1,000.
  • 36,667 affiliate link commissions of typical 3% on Amazon orders if they average $50.
  • 2.8 million views of online ad @ $20 cpm.

The Bureau of Labor Statistics estimates annual reporter salary of $46,270; we estimated benefits at around 20%. Advertising costs vary by market size, but these appear to be typical of newspapers and TV stations in small to medium size markets.

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