Saturday, August 1, 2009

Corporate bedfellows

We knew something was amiss when we noticed news stories citing Wall Street Journal/NBC News polls.

Not a normal story topic for Jilted Journalists but perhaps something worth pursuing for our readers.

The particular topic here is how polling partnerships come about and what they mean.

For example recent national stories quote Washington Post/ABC News poll or USA Today/Gallup or CNN/USA Today. Some of those pairings have been around for years.
The Wall Street Journal is paired with NBC News in recent polls on President Obama's health-care plan, Sarah Palin's political future and government spending, to name a few.

That seemed odd considering the venom usually spewed between arms of the companies' parents, Rupert Murdoch's News Corp. and GE. Particularly Fox News' O'Reilly and MSNBC's Olbermann.

Why wouldn't WSJ pair with FNC, we wondered?

Along comes The New York Times' Brian Stelter shedding some light on what's going on.

But are there even more reasons for the two organizations to get cozy?

Insights welcome in comments.

No comments: