tag:blogger.com,1999:blog-6208583227238109100.post5318164103540051538..comments2023-09-20T05:33:50.043-07:00Comments on Jilted Journalists: Hyper-local, Part IIJilted Journalistshttp://www.blogger.com/profile/05058815192931427909noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-6208583227238109100.post-68582765971593452672009-09-07T12:35:06.799-07:002009-09-07T12:35:06.799-07:00There are a few key points for a successful hyper ...There are a few key points for a successful hyper local:<br /><br />The area needs to have just recently lost its local coverage or it is about to be lost<br /><br />Have no other viable hyperlocal news coverage source online or broadcast is already in existence for the area<br /><br />Have active city planning and/or financial issues or have a history of malfeasance that creates a large community watchdog attitude<br /><br />Only then can other factors be looked at such as the number of businesses available to sell/create as advertisers within that designated area be considered. In all likelyhood, if they exist within the area and they have lost other outlets, they may be interested in this new enterprise.<br /><br />Would part of your assistance ever be identifying these prime areas?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6208583227238109100.post-33480798767097738212009-09-02T13:01:04.915-07:002009-09-02T13:01:04.915-07:00Hey David,
There isn't room here to lay out o...Hey David,<br /><br />There isn't room here to lay out our whole approach, but I think we can answer most of your questions. You can reach me @ carlltucker@mindspring.com if you'd like to continue the dialogue. Thanks for asking,<br /><br />CarllCarll Tuckernoreply@blogger.comtag:blogger.com,1999:blog-6208583227238109100.post-75345320608091946342009-08-29T13:28:59.595-07:002009-08-29T13:28:59.595-07:00I happen to agree with your goals, and see an oppo...I happen to agree with your goals, and see an opportunity as well for indy entrepreneurs. "Hit 'em where they ain't" has always been a sound marketing strategy, and if your local market has no news presence, that is obviously an opportunity. <br /><br />How much of an opportunity is the question. <br /><br />Depending on demographics, connectivity, local merchant base & presence of TV/radio, the opportunities might be kind of tricky. I'd be interested in seeing what kind of ad sales package you have, since that is going to be a big sticking point with many journalists used to ignoring what goes on on the other side of the editorial/business wall. <br /><br />I am working with a couple of news site entrepreneurs, and I have nothing but respect for anyone trying to carve out a niche for themselves at such a chaotic time (and under such generally apocalyptic economic conditions). Hell, I'm trying to do that myself. <br /><br />Also: do your packages include e-commerce solutions to allow your microsites to benefit from community donations? In many of the startups I've seen, the path to the future seems to lie with having multiple revenue streams.Davidhttps://www.blogger.com/profile/10790002907275266162noreply@blogger.com